Bounce rate does not depend on “total time spent on a website or webpage”. Even experienced people believe that when a user left a website within 10-15 second is called bounce rate, but it’s not a true.
If you are one of them it’s time to learn about it. You can’t reduce bounce rate without knowing that what is bounce rate, and how it calculates?
The percentage of single Page visits on a website is called Bounce rate. When a user leaves your website from the landing page without visiting any other page then that is called bounce.
Visitors who visit your website bounce off without visiting a second page. If your website has higher bounce rate then it indicates that visitors are not found any related content on your website.
Again I am explaining it does not depend on total time spent on the website, it depends on the total page visited in a single session. If a user visits 3 pages in 10 seconds it never considered as a bounce.
If you successfully reduce bounce rate then this will help you to increase conversion rate.
Bounce Rate is not always the bad. When user found his requirement on a very first page which he visited then he doesn’t need to visit the second page. You get conversion
Calculation of bounce rate
Bounce rate of a web page= total number of bounces on a page (in a given time period) / total number of entrances on the page (in the same time period)
Adjust The Bounce Rate On Your Website To Reduce Bounce Rate
This is the most effective way. You already know that bounce rate is a percentage of single page visits.
Sometimes users land on blog or news page, he doesn’t need to navigate another page as his search query is satisfied on very first page. So, this shouldn’t count as a bounce rate. Google analytics can’t understand this directly but provides the manual solution for this.
It is true that single page visit is considered as a bounce rate. But, when users come to your website, find 100% relevant content on that page and complete the goal, then that visit should not count in bounce rate to get actual bounce rate.
You can filter out those visits by adjusting the time spent on that web page using advance segments in engagement report.
This will surely reduce bounce rate, infect you will get true amount of bounce rate.
Don’t Target Inappropriate or Irrelevant Keywords
Targeting the wrong audience is the worst way. This will dramatically increase bounce rate. To target right and targetable audience choose keyword wisely because your digital marketing strategies can be broken by bad keywords.
Keyword research is the crucial part to get a right audience on your website. Choosing right and high—quality keywords can also send valued customers to your website.
You can also track referral traffic using Google analytics. Filter the poor quality and spamming traffic which results in high bounce rate and exclude it using filters in Google Analytics.
Quality Of Landing Page
Have you ever visited any local store, or any services provider office, or mall? What will you first check?
Well! Research suggests that 85% people are impressed by their office interiors.
Your website is your online office, make it the best. If your landing page quality is not a good user will probably leave your website without visiting any other page. This will increase bounce rate. So, make your landing page the best.
Sometimes by just fixing UI of a landing page may improve bounce rate. The attractive, clean and neat design will more attract then the cluttered websites.
Lack of headings and sub-headings may increase bounce rate. Don’t forget to create attractive and relative headings and subheading for landing page
Use Of Relevant Call To Action
A Clickable button, video, link, or banner on the page can be used for Call to action.
You have created great content for your website; visitors are like to read that content. Now it’s time to convert them into leads. Don’t loss them by not using CTA or weak call to action.
Optimize your call to action by taking care of every element to take visitors to the next stage of the funnel. Event text size and button size also matters. Use contrast color for a button which stands out and easily findable for web users.
Make a call to action relevance. For organic search, the title Meta displayed on SERP is your call to action. If you have title ‘download Free SEO Guide’ but that will redirect a user to another page where he can’t find any guide for SEO, then your bounce rate will definitely increase. So relevancy always matters.
Attractive Title Description May Affect
While searching something on Google, I usually visit website by reading their title and Meta. May be you are one of them.
Meta description and Title told about the webpage. So make it extremely relevant. Don’t make people fool by using irrelevant title Meta, by that you will get a visit, but a user will definitely leave that page in a couple of seconds.
Target your main keyword in title and Meta to describe your page subject. Don’t forget to add a call to action in your Meta description.
Content is King – But Not Only Length
We always heard that content is king. Even Google doesn’t like the thin content, but writing thousands of words without meaning is not good enough. Readability is more important.
Your content must be neat and readable. We have experienced that some bloggers write awesome content, but the lack of good formatting results in high bounce rate.
Just create your content in an easy-to-read format. Make your text readable using header tags h1, h2, bullet points, images, large fonts, white spaces, contrast colors to make content more readable. Break down your content in small paragraph
This practice will definitely help you to reduce bounce rate.
Webpage Speed Always Matters – Optimize It
Does Website speed matter on high bounce rate?
Yeah, absolutely matters.
In less than 10 seconds user decided whether to stay on website or not. Nobody likes to stay on the slow website.
Speed is also one of the Google ranking factors. You will lose your ranking as well.
The faster loading website has low bounce rate.
Measure your current page speed using tools and optimize it if required.
Navigation Must be Effortless – Improve It
We already know that when a user comes to your website and leave a website without navigating another page then it’s called bounce visit.
Probably User hasn’t found relevant stuff on the webpage. You should give a chance to visit the relevant page on your website to reduce bounce rate. Proper navigation will work for you.
Keep you navigation simple and sober. Use should find every webpage from navigation. Don’t make it complex. Placement of navigation is also matters. Top of the website or on the left might be good for your website.
Make Website For Mobile Users
The mobile friendly website is now a primary requirement. Even Google also give weightage to a responsive website. If your website is not mobile-friendly it will not perform well on the Google.
Check out if your website is responsive or not. Make sure that your website is mobile friendly and open perfectly on every device.
Research stats that 95% people are using mobile. The mobile friendly website will decrease bounce rate and double your conversion rate.
Do you think open every link in a new page will affect on bounce rate?
Whenever we visit on some website and found any link on that page. We usually click on it if found good. If the new page will open in the same tab, sometimes we press back button to complete the task on the first page.
If there are more than one external links which user found valuable then he clicks on that much time and chances is that he press back button. This will irritate him.
Always use target=”_blank” to open every external link into a new tab.
Internal Linking – Give A chance to Explore Your Website
Users are landing on the page with some goal, like to read an article, or to purchase some products or hire some services etc.
After completing their purpose users leave the website. Here Conversion rate may not decrease but this visit will count in bounce rate, although it completes the conversion.
You can give a user a chance to explore your website by interlinking. For example, you can add related article, related products, or service pages link on that page. So a user may visit that page.
We have shown 10 different ways to reduce bounce rate on a website which will also useful to improve conversion rate. The quality of landing page, content and website speed is a lot of matter on high bounce rate.
Hope you have enjoyed this article and learned something interesting. Comment below to share your thoughts, the best activity which you followed to reduce the bounce rate, and which of the above strategies are you thinking to apply in future.