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20 Email Marketing Tools to Growth Hack Your E-commerce Sales and Conversion

20 Email Marketing Tools to Growth Hack Your E-commerce Sales and Conversion – whir digital

If stats are to be believed, email marketing alone is responsible for 23% of online transactions. Now that’s whopping! If your strategies are on-point and you do a good share of homework before getting started, you can expect an unbelievable ROI.

As a matter of fact, email marketing can earn you a greater ROI and that too, faster than content marketing or even PPC.

In this segment, we will thoroughly discuss 20 email marketing growth hacks that will help you drive your conversion rates, clicks and sign-ups in no time.

New to email marketing and not sure how to go about it? You’ve got your back. So, let’s begin-

[box]1. Collect Email IDs in Multiple Ways[/box]

Well, this might sound like a very basic one but this is where everything begins.  There are various ways to encourage the people visiting your website or blog to subscribe to your content using their email IDs.

Giving away free content (we also call it lead magnet) is the most efficient way to go about it. But that’s not all. Many seasoned email marketers recommend taking the help of social media, especially Twitter to collect email addresses. You have to create a Lead Generation card and that’s all it takes.

email marketing tools - Collect Email IDs in Multiple Ways

[box]2. Make a Calendar[/box]

Assuming that you are juggling a lot of projects right now, it’s very natural to go paranoid after a certain point. We understand. To keep things on track, top businessmen make a work calendar.

If you’re serious about generating higher revenues through email marketing, you should definitely prepare a timetable. Assign one two projects for each day of the week. Work on it. Take a day off. Refresh. Repeat.

email marketing tools -  Make a Calendar

[box]3. Rule of 7[/box]

Now that you are fully prepared to increase your brand’s reach and boost your sales, it’s time to play it smart. The rule of 7 is very simple. According to several case studies, you should wait for at least 7 days to pitch your services to a new subscriber.

Till then, keep the lead engaged with informative content, links to blogs that might be relevant to them.

email marketing tools - Rule of 7

[box]4. Reward Your Subscribers[/box]

An act of kindness goes a long way. Though we are talking strict business here, giving away discount coupons, store credits not only keeps your existing leads happy but also directly helps you expand your email list.

How? Simply opt for the referral mechanism. Include a shareable link or referral code to your flash page.

Let the users share the link using social media buttons placed right below or beside it. And they will share your link because this will earn them rewards, a temptation most cannot resist.

email marketing tools - Reward Your Subscribers

[box]5. Curate Content[/box]

Your ultimate goal is to increase your sales and conversion rates. For that, you have to keep your potential buyers engaged. The best way to do that is to keep them engaged with the high-quality content. It is completely okay if the content doesn’t belong to you.

Just make sure it is not from a website of your direct competitor. This has another advantage as well. Curating contents from other websites with their consent lets you build a great partnership with many fellow email marketers.

email marketing tools - Curate Content

[box]6. Exhibit Social Proof[/box]

The key to a successful PPC campaign or digital marketing campaign is to understand the psychology of people. That is it. All the strategies we apply have the same purpose. Integrating a social proof in your email gives your brand a sense of authenticity and helps you gain people’s trust more easily.

For example, you can show people how many subscribers you currently have. Make your presence felt. Interact with people on social media, encourage people to write reviews of their experience with your product or service.

Exhibit Social Proof - email marketing tools - whir digital

[box]7. Use a Catchy Headline[/box]

There will be no conversion, forget sales if the open rates are low. Now, think, why would somebody who presumably receives hundreds of promotional emails a day open your mail? People won’t open the email unless the headline grabs their attention.

Writing an interesting headline is therefore, just as important as writing a good copy. You need to get them hooked with just one line. So, spend a good deal of time coming up with a nice headline.

Use a Catchy Headline - email marketing tools - whir digital

[box]8. Don’t Stuff Your Emails with Images[/box]

Using too many images in a promotional email is one of the primary reasons why 84% such emails end up in the Spam folder. Images are important but if you overcrowd an email with too many of them, it kind of makes the email look tacky.

You can even go for all-text emails, depending on what kind of product or service you are promoting. And if you have to use images, limit it to maximum 2 high-quality images per email.

Don’t Stuff Your Emails with Images - email marketing tools - whir digital

[box]9. Email Retargeting[/box]

Use this strategy to redirect your subscribers to email lists that will be more relevant to them. You should observe the user behavior, keep tabs on what links they are clicking and send emails based on those data.

The bottom line is- you need to find out the particular interests of the users and plan your advertising accordingly.

Email Retargeting - email marketing tools - whir digital

[box]10. Use “FWD” and “RE:”[/box]

Once again, let’s stress upon the fact that ultimately, it all boils down to how well you understand user psychology. While mentioning ““FWD” and “RE:” in the subject titles of your emails might sound insignificant, it is not.

It will trick your recipients into believing that you are either replying to their query or forwarding a piece of information, both conveying a sense that the email is important.

Use forward and reply - email marketing tools - whir digital

[box]11. Design a Cool Email Receipt[/box]

The chances of getting a great boost in your sales and conversion rates increase manifold if you use a cool email receipt. It’s all about the presentation after all.

It should allow people easily track necessary information. There are a couple of excellent tools available over the web to help you create an impressive email receipt template.

Design a Cool Email Receipt - email marketing tools - whir digital[box]12. Use Buttons[/box]

Another smart and simple hack to bolster the sales is to include useful buttons in your emails. Creating call-to-action buttons in emails in no Herculean task. You just have to follow a few simple steps.

A quick Google search will be enough to teach you how to do that. You can also use a button generator for the task. Make sure to write the full sentence in the button copy.

Use Buttons - email marketing tools - whir digital

[box]13. Customer Testimonials[/box]

Place yourself in the shoes of a customer and think, would you really invest in a product you have heard nothing about? No amount of marketing strategy can compete with the power of word-of-mouth referrals.

People are generally more drawn towards products or services that are talked about by other people. By integrating customer testimonials, you are making your potential customers believe that they are investing into something worthwhile.

Customer Testimonials - email marketing tools - whir digital

[box]14. Use Automated Personal Notes[/box]

Another excellent email marketing hack every marketer should apply. Automated personal messages are like the warm greetings we receive when we enter a posh restaurant or store. You shouldn’t restrict personal emails to just the new subscribers.

To keep your existing users engaged, you could send more user-specific emails. For example, if somebody has signed up for a free trial of your service, request them to share his experience.

Use Automated Personal Notes - email marketing tools - whir digital[box]15. Embedding Tweets in Your Email[/box]

Be a step ahead of your competitors by taking more creative approaches towards email marketing. Twitter is one of the most popular social networking sites of the current times.

Embedding tweets of your existing customers (mostly, the positive ones) in your email is one of the easiest ways to generate traffic these days.

Embedding Tweets in Your Email - email marketing tools - whir digital

[box]16. Reach out to People[/box]

Be it a welcome note or any other type of promotional email, it should come from a real person, ideally signed by the head of the company. Allow the users to reply and be responsive to the emails.

It is extremely vital to keep track of all the replies you are getting from your customer. Not responding to a customer’s query is the worst deal-breaker of all time. If you have a big email list, it’s better to set up a help desk and redirect all the queries to customer care team.

This way, you can get valuable feedback from both existing as well as potential customers. Feedbacks help you understand which aspects of your business strategies need improvement.

Reach out to People - email marketing tools - whir digital

[box]17. Don’t Send Too Many Emails[/box]

You can actually end up pissing off your recipients if you start sending three to four promotional emails a day. It is the quality of the copy that counts, not the quantity.

To drive your leads through the conversion funnel, try not sending more than 2 emails. Devote your maximum energy to the appearance and content of the emails.

Don’t Send Too Many Emails - email marketing tools - whir digital[box]18. Unsubscribe Inactive Customers[/box]

By automatically removing the inactive customers from your email list, you will be able to target more helpful and relevant emails to the active members of your list. There’s another advantage to it as well.

By removing people who are not adding value to your business, you can reduce bounce rates. Blindly sending tons of emails to a massive number of people may lead to suspension of your account or even penalties by the ISPs.

Unsubscribe Inactive Customers - email marketing tools - whir digital

[box]19. Pay Attention to the Email Address You Are Using[/box]

Don’t make your emails look like they are sent by robots. Use a normal emails address which may either contain the name of your company or your own name.

The more your emails will feel personal, the more effectively you’ll be able to build a rapport with your subscribers. Send emails from the account of your team members instead of sticking to just one email address.

Pay Attention to the Email Address - email marketing tools - whir digital

[box]20. Use a Neatly Designed Professional Email Signature[/box]

Since it’s all about the presentation at the end of the day, ending your well-written copy with an informative, well-designed email signature can leave a lasting impact on your customers. You can also use a PS instead of an email signature to give it a more personalized touch.

Professional Email Signature - email marketing tools - whir digital[box]The Bottom Line[/box]

Email marketing, just like any other form of marketing, takes time, patience and well, a lot of hard work. Do you want to know the ultimate email marketing hack? It is to never stop learning from your mistakes.

Even the most seasoned marketing gurus make mistakes and probably you too will. Just don’t give up too soon. Hopefully, the email marketing growth hacks mentioned above will help you skyrocket your sales and conversion.

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How to Grow Your Business with Email Marketing

How to Grow Your Business with Email Marketing – whir digital

In the business world, email marketing is an effective strategy for growing and developing your business. In order to have a successful business, you need to be able to connect effectively with potential customers in order to persuade them to purchase your product or service from you and not from a competitor on the market.

Email marketing can help you to achieve this by building up relationships, allowing you to stay in contact with the potential buyer and allowing them to come to you as soon as they are ready to purchase a product.

Benefits of Email Marketing

There are huge benefits of email marketing and they largely speak for themselves. A massive 66% of consumers will end up purchasing a product or service purely from reading an email from a brand, this shows how influential email marketing can be and how many sales it has the potential to generate.

Not only that, but almost one-third of customers favor receiving emails from brands rather than staying in contact through other avenues such as telephone or physical mail.

Increase Traffic

By creating the perfect email marketing campaign, you have the ability and power to turn those emails into views and traffic to your website.

One of the best ways to increase your traffic directly from your email marketing strategy is to try to include at least one link to your website in every email that you are sending out to your customers.

By including these links you are increasing the likelihood of them clicking to see what it is all about – after all, simply clicking a link is much less effort than searching for the information yourself so it is much more likely for them to view your website that way.

Seeing as they have already signed up to receive emails from you, you already know that these customers are interested in your business, and may be interested in purchasing your product or service in the future.

So, all you have to do now is keep on sending them relevant links that they may be interested in reading about and clicking on, and keep driving them to your website.

The more they view your website and receive emails from you, the more you are on their mind when they finally come to deciding whether to buy from you or a competitor.

As long as you are constantly giving them relevant links that are of interest to them, they will keep on being subscribed to your mail list and clicking on those links which ultimately results in an increase of traffic to your website and has the potential for new sales.

Focus on increasing traffic and the sales will almost sort themselves out.

[box type=”tick”]Read Also: Making millions from Affiliate marketing[/box]

Test Out Your Emails

Before you go out and send any emails to your customers you should test them out first to make sure that they are being displayed correctly and that all of the links work.

Having broken links or text and images not being shown correctly may result in the reader just deleting the email without bothering to try and read through it, straight away you have lost a lot of potential views and sales.

If your emails have any problems loading or any images or text are not showing up properly, by testing them out you are able to identify and fix these issues before making the mistake of sending them out.

In the event that emails that do not work properly get sent out by mistake, you may wish to follow these up with an email that does work correctly so that your readers remain interested and up to date with everything that is going on.

By sending out emails full of errors you are losing out on potential traffic to your site which can lead to sales.

According to Blue Hornet, a massive 71.2% of people who receive emails that do not display or load correctly will simply delete it straight away – this is what you will be avoiding by testing out all of your emails first.

While testing out emails can take a little bit of time, it is worth doing the job properly for correct execution.

Perfect the Design and Content

While email marketing has a lot of power when it comes to turning visitors into sales, it is definitely not as simple as throwing a bunch of words together.

You need to carefully create your emails by perfecting the overall design of the email template.

Things to take into consideration are any color themes that are on your website, logos, relevant images and incorporate all of these into your emails.

If a design is not something you are great at, then there are many design services who are able to help you out with some amazing design work.

It is much better to hire someone out who knows how to complete the job perfectly than try to do it yourself as the image of your brand has to be consistent.

Once the receiver opens up your email you have just a few short seconds to make an impression on them and make sure that they keep reading.

If they are not pleased with the design, a lot of readers will just shut off and delete the email.

A lot of readers will scroll through and skim read while taking in the overall design, it may be surprising but a lot of people will judge your email by how it looks and comes across to them.

You need to make sure that the email gets across your message within a few short seconds. If they are not interested in what they are seeing, they will move on and delete the email.

Make sure that you know your customers and what they like reading, this will help you to create a design that you know they are going to like and is relevant to them.

If they are not pleased with the design, a lot of readers will just shut off and delete the email.

A lot of readers will scroll through and skim read while taking in the overall design, it may be surprising but a lot of people will judge your email by how it looks and comes across to them.

You need to make sure that the email gets across your message within a few short seconds. If they are not interested in what they are seeing, they will move on and delete the email.

Make sure that you know your customers and what they like reading, this will help you to create a design that you know they are going to like and is relevant to them.

If you ever need help in creating the perfect marketing email, then there are plenty of writing services out there who will be able to help you out by creating some excellent content for you.

Just like the design, the content within the email is also vital. You need attention grabbing headlines and short and sharp pieces of information that make them read on.

[box type=”tick”]Read Also: Dofollow and Nofollow Links – It’s Time to Understand[/box]

Increase Sales

One of the best things to use within your marketing emails is the promotion of any discounts, promotional offers or any new release products that you are offering to your customers.

With a huge 98% of people logging into their emails every single day, you would be only mad to miss out on the opportunity that this brings to you for grabbing some extra traffic and sales.

If your new products, sales offers or discount codes are for a limited time only, then you would want them to see it sooner than later.

Make sure that you get the urgency in the deal across to them and that they know it will not be lasting for long, this may tempt them into making a quicker decision which ultimately drives more traffic and ups the potential sales.

[box type=”tick”]Read Also: Create Effective PPC Ads Just in 5 Steps[/box]

It Isn’t Spam

Absolutely no one likes to receive spam emails of any nature, but email marketing certainly is not the same as spam, in fact it is a whole world away.

For one thing, your readers have chosen to sign up to receive these emails and they will understand that they can unsubscribe at any time if they wish to do so.

If they have not decided to do this then you know that they are interested in hearing more from you, therefore you are very unlikely to annoy them by sending them emails unless of course, you bombard them with too many.

People do not like to wake up in the morning or come home from work to find a ton of emails from the same person or company, trying to get them to buy something, so limit your emails to relevant information that they will actually want to read about.

If you find yourself a bit lost for what are definite ‘no-nos’ when it comes to email marketing, then this particular post from Ninja Outreach may be great for you to have a look over.

It contains information on some of the things you should do, and most definitely not do if you are interested in keeping hold of your subscribers and increasing your traffic and sales.

If you ever worry about your emails being considered as spam, just remember that your readers have subscribed for a reason and that they fully understand they can stop being on your mailing list.

It may be helpful to you to include an easy unsubscribe link or information on how to at the end of each email.

All you need to do is be careful with how many emails you are sending out and make sure that they are all relevant and have valuable pieces of information throughout, if they are not then you will lose subscribers which means loss of potential customers and revenue.

Typically, try to limit yourself to something like a monthly newsletter or a weekly update – depending on what is relevant for your business and what your audience seems to prefer and what they have been reacting to best.

 

Bio: Rachel Summers has been a social media manager for seven years, working for a variety of companies, both big and small, including Australian Reviewer, a leading custom writing service. In his freetime, Rachel also helps and advices a variety of small and start-up businesses on their social media strategies.

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Making millions from Affiliate marketing [Case Study]

Making millions from Affiliate marketing [Case Study] – whir digital

Is it accurate to say that you are considering generating revenue with the help of affiliate marketing?

Is it accurate to say that the elements and the dynamics have stressed you out?

Keep your worries aside; this post will make your ideas all the more clear

I will discuss with you the analysis of 5 affiliate marketing sites that have become famous and are generating millions in revenue.

With this post, you won’t just draw in the techniques of the affiliate marketing, but you will likewise find out about the ways to implement those techniques on your website and develop your business.

Aside from the strategies, you will likewise find out about the key details of the sites and the subscribers of these sites. Their strategies of monetization and their ideas on gaining traffic are also listed here.

[box type=”tick”]Also read: Optimize blog content[/box]

1. thisiswhyimbroke.com

This prominent site was started in 2017 and has earned a considerable measure of notoriety for its out of the box idea. This niche website is the ideal case of great quality content and the marketing of that substance. It is famous for offering things that are viral and fun and yet have no utilization in our day to day life.

This site is planned by taking in consideration the spilled second choices that individuals make while purchasing an item. When you open the site, you can begin browsing the items displayed on the site. The site has many links that divert you to Amazon site with an affiliate code.

The items displayed on the site range from $0.75 to $200million (the Playboy Mansion). The items listed on the site are extremely intriguing. They have affiliate links for the vast majority of their items if not every one of them. Aside from this, you will likewise discover banners on the site of the Amazon everyday deals.

Traffic Sources

thisiswhyiambroke - millions from Affiliate marketing  - whirdigital

On account of good branding and promoting the management, this niche site is a web sensation. The site likewise got media coverage that gained them backlinks. Aside from SEO, this site utilizes different procedures of marketing.

2. hostingadvice.com

There are hundreds of ways of making money online, but most of them require a good WordPress hosting. Even if you are creating a blog for yourself, you need a reliable hosting. Even for affiliate marketing, you need a good, fast, and cheap website hosting to host your blog.

So hosting is something this is crucial to your success and this is where hostingadvice.com will help you.

This site is another hosting review site following the patterns and the customs of making long haul evergreen content. Clients and potential purchasers can discover guides on hosting particularly individuals who are searching for help on blogs and websites.

The content on the site is relatable and useful and gives complete data on specific subjects and various links as well. It likewise has a ‘How to’ category with different articles to guide the viewers by giving complete data.

Traffic Sources

hostingadvise - millions from Affiliate marketing  - whirdigital

The site produces a number of ‘best of’ lists with useful surveys. A considerable measure of traffic of the site is created by the complete information. Believability and trust factor is included by the landing page and the sidebar on the site.

[box type=”tick”]Also read: Social Media Marketing Strategies[/box]

3. Lucieslist.com

This site was started in the year 2010 and today it is an extraordinary website of product reviews for baby items. What helped them accomplish high positions on some major and imperative keywords on their niche is their utilization of silo structure.

After visiting the site, the clients are welcomed with a newsletter subscription that requests your email and name as well as solicits you to enter the birth date of your baby/child to get pertinent content from them.

Imperatively, the site has a distinctive content page and purchasing guides page for ladies who are in various phases of motherhood. This makes the site intuitive and pulls in more clients to purchase the items.

Traffic source

lucieslist - millions from Affiliate marketing  - whirdigital

The site additionally distributes significant data and a product review relatable to the data. The content on the site is adapted with the assistance of affiliate links and e-books.

[box type=”tick”]Also read: Create Effective PPC Ads[/box]

4. thewirecutter.com

Brian Lam, previous director of an editorial team of Gizmodo began this site in 2011.On this site; he distributes articles and posts about things that are trending. What isolates them from the competition is that they put stock in their complete analysis. They test the products altogether and compose a review about the item. This aids in keeping up the legitimacy of the site. This additionally helps the readers in purchasing the best items.

In October 2016, according to the reports of The New York Times, thewirecutter.com is said to have gained $30,000,000 in billable.

This site is the ideal case of what a product review post should resemble. Their concentrated research causes them to gain traffic.

Traffic Source

wirecutter - millions from Affiliate marketing  - whirdigital

The site “callout” the best picks and after that show the runner-ups keeping in mind the end goal to pass on information to the general population. To suggest the items on their sites, they likewise use in-content affiliate links.

5. outdoorgearlab.com

OGL began in 2010 and is a standout amongst the most trusted and well-known site for outdoor related items and reviews. They select the best item from the lot and prescribe them to the group of audience with the relatable details. Like ‘thewirecutter.com’, they likewise test the items.

The vibe of the site is fairly similar to an online business site with different categories. After clicking on an item you can compare them with different products in the category. They have an organized arrangement that compares the costs of various merchants and underneath the table, the links are given to purchase the thing.

Traffic Sources

outdoor gear lab - millions from Affiliate marketing  - whirdigital

They simply don’t use one affiliate partner but have links from six retailers. They likewise utilize advertisements to create income.

The websites are affiliate websites with different niches. They follow a site model. Inserting the affiliate link does not guarantee revenue, relevant information does.

Author BIO:

Ankur Aggarwal is a Digital Marketer, Entrepreneur, Traveler, Blogger, Foodie. Have been blogging since 2010. He has multiple websites but incomeboy.com is his new venture.

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