You might be uninformed of the fact that more than 30% of the world’s population is accessible via social networks. These social networks have welcomed more than 1 billion new users in the past few years. Shift your focus from profits to people. yes, on people who are spending most of their time on social media platforms.
If you want a fine target for growing online, here is a list of top areas on social networks that are trending this year. To carve a niche in the industry, you need to be engaged on a more personal level. You can do this by following these social media marketing strategies.
Video Content is About to Explode
Mark Zuckerberg, the founder of the most popular social media network Facebook, once said that the golden age of video is here and it will be continuing for next five years. Thus, make sure to hire a social media agency in Dubai that can direct your investment strategies towards a video strategy. Your social feeds should have videos as new formats of marketing tactics. Create outstanding video content and create lots of them to engage users on a personal level.
For more engaging marketing plan trust on live-streaming
Live videos have become the in-thing for almost every social platform. Be it Facebook, Twitter, Dubsmash, Instagram or Blab, brands on every network are trying to get a live video strategy. With the increasing competition in the market, it is essential that you grab the attention of your target audience. Therefore, it is a beneficial idea to invest in content creation processes based on visual marketing.
Personalized Paid Advertising
The best way to get organic reach on social networks like Facebook is to dedicate a wholesome amount on paid advertising. Believe it or not, personalization is the secret sauce to make good use of the social media noise. Create commercial content based on the consumer behaviors and let your ads reach to those who really matter.
Personalized targeting is trending greatly, and lots of marketing tools and apps have already started to incorporate features to classify the target audience. These tools make the job easy for brands to connect with the high potential market. If you are not good at using these technology solutions, either wait to see your competition rule the market or hire experts from social media marketing companies and rule the market.
Automated Marketing To Improve Social Media marketing Strategies
Any single social network is not good enough for your brand to reach the milestones. To keep the consumers and the prospects engaged, you have to be present on more than one platform. It’s not easy as ABC to manage content on all platforms; this is why the concept of automation in marketing is introduced. Lots of social management tools being developed that automate the task of posting content on multiple profiles. Last year, around 90% of the companies that restricted their budget for marketing automation lost a huge amount of their revenues. So, make sure to maintain consistency and save yourself from investing extra on personal attention.
Emotional Content Will Go Viral
Every viral video or content has some sentiment attached to it and businesses are utilizing this trend to grow at a phenomenal pace. If your posts have creativity incorporated with a huge amount of emotions, you might be able to quickly attach to the audience.
Follow these 5 tips to make effective social media marketing strategies to maximize your efforts.